In recent years, with the development trend of fine pixel LED photoelectric technology, the display quality of LED screens has become more and more clear and detailed, and the difficulty of low brightness and high gray has been overcome, which has gotten rid of the basic law that LED displays can only be used in the outdoor industry. LED displays have also been continuously used in the display information industry of in-room engineering projects within new media advertisements.
Taking the new media advertisement in the room as an example, it has the characteristics of centralized abortion and high level of attention, which can improve the customer's recognition of the product. Compared with traditional outdoor billboards, new media advertising LED displays are closer to customers and are more recognized. So what are the common LED displays at the subway entrance at this stage?
1. Advertising light box screen in rail transit area: It is suitable for the advertising and publicity display of the running rails of the subway station, and the key audience group is the waiting passengers. The advertising light box screen in the track area stipulates that the product has a high screen pixel density, can be installed before maintenance, has undergone EMC solutions, and has safety protection capabilities such as waterproof, moisture-proof, corrosion-resistant, and shock-resistant.
2. Station entrance advertising screen: suitable for advertising display on the booth floor of subway stations. Because the viewing distance of the station entrance advertising screen is relatively short, and it will interact with customers according to the two-dimensional code and experience technology, the main parameters of the actual effect of displayed information such as saturation, refresh frequency, gray value, etc. are stipulated relatively high.
3. Advertising screen of ticket checking service hall: It is suitable for advertising display in the ticket checking service hall of subway stations. This product is generally installed on the wall, and the specified angle is wide, considering the customer's close-range and large-scale viewing requirements.
The standard configuration of intelligent subway stations in large cities depends on the perfect hardware facilities and the number of population and the scale of operation. According to the optional human sensing equipment, the advertisement display of the subway station can even change from unilateral communication to dual interactive communication between customers and LED large screens.
